In a market dominated by the likes of ebook giants such as Amazon and Kindle, Vyrso: Christian Ebooks is entering the fray with a quiver full of features that could send mass marketing powerhouses running for the hills. Launched late last year by Logos Bible Software, Vyrso has already won a couple honors — a Communicator Award and a Summit Creative Award for the innovation it brings into the ebook world. Now the ambitious ebook platform is taking on the competition with a few of its secret weapons. Vyrso’s ebook store and ereader app were designed for book enthusiasts who want to experience their books — not just read them as scanned copies. The ereader app is loaded with features that many others don’t bring to the plate. Among the arsenal attached to Vyrso’s belt are cloud-synced notes and highlighting and instant pull-up Bible verses, accessible via tap-through Scripture references. Other features include the ability to cross-library search, copy & paste, use split-screen capability, and share with friends on Facebook and Twitter. Vyrso also interconnects with the power of Logos 4’s Bible study tools, giving access to tens of thousands of electronic Christian resources with a single tap. Only time will tell the outcome of this battle, but if cutting-edge technology and user-friendly features provide any indicator, Vyrso has a few stones stacked and ready for today’s eGoliaths.
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It sounds like some of the killer features mentioned – cloud-synced notes, highlighting, connection to social media, ability to search across a library, and perhaps others – are already available for the Kindle. I have the Vyrso app and a couple of books, but I never use them. Why? For the same reason other social media sites have been unable thus far to dethrone Facebook: we don’t want our lives further complicated by having to access multiple accounts/devices/apps/sites/etc. I can handle a few shortcomings on my Kindle because it makes nearly my entire library available on my Kindle, my phone, my iPod Touch, my computer, and my iPad.
While I don’t think it poses a threat to the likes of Amazon.com and Barnes & Noble, I’m glad to see Vyrso doing well, and I hope it enjoys continued success. It certainly makes sense for those with an investment in Logos, and will be an excellent compliment to other eBook platforms/providers.