Like most of the rest of the world, I enjoyed this year’s World Cup. But I’d like to mention here the ad run by McDonalds. Find it at…

They wanted you to visit their accompanying website…

http://gol.mcd.com

where you can download an app to play on your phone. Obviously, one can debate until the cows come home as to whether or not they succeeded in selling more food as a result of this feel-good commercial. But no matter your take on that, one has to admit that these freestyle soccer specialists (the ones featured in the video) have definitely learned to make some exceptional shots. From what I can learn, this video is not doctored; these specialists actually can DO what the video has them doing. If you want to see additional examples of this kind of futbol, just go to YouTube and search for something like “trick shots freestyle soccer” and you’ll see hundreds of trick shot specialists just like these… which raises the question: What if we practiced enough?

For example, when learning a second language, what if we practiced so much that we did, with the second language, what these specialists do with a soccer ball?

Or… when sharing the Good News with a friend… what if we practiced enough? What if we could become as skillful and knowledgeable about the gospel as these specialists are about soccer? People would listen to us, in part, because we had become so effective at what we do.

My point is this: These skillful players go to this extreme… They practice for hours, days, weeks, months, YEARS on end, only to be featured in a commercial allegedly about French fries. My proposal: Let’s invest as much time on behalf of the Good News as these guys and gals do making trick shots. The population of Hell will be decreased; the population of Heaven will be increased. Life will be good. And people will celebrate. Let’s be good at what we’re communicating.

Agree or disagree?