GMI recently studied how potential missionaries use the web to search for opportunities and what they think of specific agency sites. With over 380 potential missionaries responding and reviewing 29 different agency websites, they collected powerful data to help mission mobilizers, communications staff and web developers to make decisions about how to best connect with those seeking to serve. Check it out at…
http://store.gmi.org/agency-web-review-2013-aggregate-report-p-1654.html
With the information in this study, agency staff and those who serve them will have a key source of data to help better design and frame the websites challenging people to consider mission/outreach globally. They have also identified two agencies that stand out in their work and are providing them with special commendations.
Great, but how do we access this the results from this study? Is there a website? an article? a contact at GMI?
Thanks for making us aware of this, Doug!
Yikes — how did we forget the most important part!? :-) Added the link. Thanks for the catch.
I would like to have access to the study and what it revealed.
Thanks for sharing this!
Thanks, Brigada, for the mention. Here’s the link to learn more about and purchase the report:
http://store.gmi.org/agency-web-review-2013-aggregate-report-p-1654.html