10) Brigada’s “Open” and “Read-Through” Rates Are Going Sky-High

Brigada participants, we hope you know – you’re just the best ever. Resources like this one — https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks indicate that we might expect an average “open rate” of 25% for emails like Brigada (in the non-profit sector). Your open rates haven’t been below 50% even one time in 2021! That’s like – astro-opens! The average “click-through” (those who open the email) might be 2.5%. Your average click-through rate so far for 2021 is 12.5%!!! You’re amazing. The best way you can help Brigada is to refer others to subscribe. Just ask them to go to https://brigada.org/ and sign up to receive Brigada via email. This REALLY helps.