It’s radically easy-to-use, drop-dead gorgeous, and for real (they really do exactly what they promise to do). Of course, since they don’t require any sort of documentation or status, few, if any, of your gifts would be tax-deductible. But it looks as if people could care less. They’re being generous anyway. Give it some thought. It’s a clean example of the fact that people will find you if you create compelling and beautifully clean platforms, regardless of whether it makes always sense financially to give to your cause.