Thanks to the researcher who wrote this past week, giving detailed results about two different books he had featured recently in Brigada. He compared results to ads he had paid (substantially) for in national Christian periodicals (that we’ll leave unmentioned here) — classified ads and quarter-page ads. He gently lamented that he had spent hundreds of dollars on those ads, but had seen “no discernable difference” after placing those ads in the big-name periodicals. By contrast, he reported that after placing his items in Brigada (for free), he distributed 72 of one book and 473 of another. He added, “When I saw the great results from Brigada, I sent a donation! I plan to submit a ‘specific’ item every two or three months and give a donation for each item. I just want to get as much helpful material into the hands of missionaries as is possible.” Interestingly, this researcher gives away all his items. What a guy! God be praised!
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