For small nonprofits and ministries, the best email platform to use to send ministry newsletters is usually the one that is simple, affordable, and easy for a small team to manage. The goal is not to find the fanciest system, but the one that helps you stay in touch with supporters consistently and without adding extra stress. Click “Read more” to see our options – and add yours.

For many organizations, MailerLite is a strong all-around choice because it is easy to use and well suited to smaller teams. EmailOctopus is a good option if you want something even simpler, while Zeffy is worth a look if cost is the biggest concern and you want donor-friendly features built in.

If your ministry needs more marketing automation, segmentation, or fundraising support, platforms like Mailchimp and Constant Contact may be a better fit. We’re just beginning an indepth study of MonkeyPod, which incorporates  accounting, CRM, fundraising, email campaigns, drip automations, and donor relations – all in one affordable package (with helpful add-ons available). These tools can be helpful when you want more room to grow, but they can also feel more complex than a small ministry really needs.  What do you use and why?